Discover why Janmashtami is celebrated, from Krishna's birth in Bhadrapada and the meaning of fasting to his timeless teachings, global devotion and the enduring beauty of brass Krishna murtis.

Discover why Raksha Bandhan is much more than a Rakhi tied around the wrist. Explore its stories, rituals and cultural significance, the importance of family connection, and the artisans whose hands help keep this cherished Indian tradition alive.

Discover why Athizay believes in handmade Indian crafts, from the artisans and skills behind them to the traditions, individuality and human connection that make handcrafted creations meaningful.

From the lanes of Varanasi to Athizay, discover the story behind our journey and our enduring appreciation for Indian handicrafts, artisans, and India's living craft traditions.