Why Buying Indian Handicrafts is More Than Just Shopping
- athizay
- May 3
- 1 min read

It’s strange but true: Indian handicrafts are more valued abroad than they are at home.
Even more ironic is this—India imports mass-produced, under-invoiced, third-grade goods from countries we have huge trade deficits with (some over $40 billion!). The current government has made strides in curbing it, but the damage is still significant.
So... Why Should You Buy Indian Handicrafts?
I’m not an economist—but I know this: the more money circulates within the country, the faster the economy grows.
Let’s do a quick thought experiment.If 30 crore Indians (the active spending population) bought even one handicraft item worth ₹500 every quarter, we’d be looking at:
₹15,000 crore in a single quarter
₹60,000 crore in a year
💥 That’s more than India’s annual NREGA/MNREGA budget!
Imagine the impact—not just economically, but culturally. That money goes into the hands of rural artisans, many of whom are barely surviving while keeping age-old crafts alive.
Where to Buy Real Handicrafts?
They're more accessible than you think:
Online stores (like ours!) 🛒
Craft exhibitions & haats
Khadi Gramodyog Bhavans
Social media sellers who work directly with artisans
💛 Every Purchase Is a Vote
A vote for India.A vote for artistry.A vote for the soul behind the skill.
So next time you're tempted by a machine-made imported item, remember: there's an artisan in India whose craft might disappear if we don’t choose consciously.
Make your next purchase a meaningful one.🛍
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