Why Buying Indian Handicrafts is More Than Just Shopping It’s strange but true: Indian handicrafts are more valued abroad than they are at home. Even more ironic is this—India imports mass-produced, under-invoiced, third-grade goods from countries we have huge trade deficits with (some over $40 billion!). The current government has made strides in curbing it, but the damage is still significant. So... Why Should You Buy Indian Handicrafts? I’m not an economist—but I know this

Discover why Athizay believes in handmade Indian crafts, from the artisans and skills behind them to the traditions, individuality and human connection that make handcrafted creations meaningful.

From the lanes of Varanasi to Athizay, discover the story behind our journey and our enduring appreciation for Indian handicrafts, artisans, and India's living craft traditions.